Orderly
Custom built ordering systems for Australian wholesale and retail businesses.
- System to manage your wholesale and retail orders
- No subscription fees, buy it once and own it forever
- Customised to match your business' brand
- Mobile friendly design for fast ordering on the go
Demo
See the app in action
No platform lock-in
Built for one business: yours.
With Orderly
- Custom web app built for your workflow
- Custom-branded site matched to your brand
- Hosting, payments and key accounts set up in your name
- Managed deployment, with handover available if needed
- Admin features shaped around your operations
- Optional ~$50/mo support, not a forced monthly fee
Typical subscription software
- Same templates used by many businesses
- Monthly fees per seat, forever
- Your data locked into their platform
- Prices rise as features or users are added
- Hard to move away from later
What you get
Specific tools for serious ordering workflows
Retail + commercial shop routes
Keep one public shopping route for retail customers and another route for wholesale customers.
Per-customer wholesale pricing
Enable customer-specific pricing and product image displays that make your customers feel special.
Stripe payments and account terms
Accept card payments, or let approved businesses order on account and pay later.
Stripe sync
Keep products and pricing in sync with your Stripe account so catalogue and sales stay aligned.
Admin dashboard
Manage products, tags, categories, pricing, users, orders and commercial account requests right from the dashboard.
Product tags & filtering
Organise products with tags and categories so customers can quickly find what they need.
User management
Assign roles and control what different users can access.
GST controls
Enable or disable GST for individual products.
Order updates and emails
Live order status, customer confirmations and admin notifications when orders come in.
A closer look
The real product, not a mock-up
Real screens showcasing the custom web application built for Terry's Coffee.
Your branding
A storefront that looks like your business
Every build is designed around your brand — like this custom site for Terry's Premium Coffee.
- Custom-branded home page and theme
- Separate retail and commercial ordering
- Looks the part on any device

Mobile shopping
Easy ordering for your customers
Customers browse products, filter by category and add to cart from their phone — no clunky logins or spreadsheets.
- Fast, mobile-friendly product grid
- Filter and sort the whole catalogue
- Add to cart and checkout in a few taps

Admin dashboard
Run everything from one back office
Products, pricing, orders, account requests and users — every part of the business is managed from one custom admin area built into your site.
Retail products
Manage the retail catalogue, images, sales and promotions.
Commercial products
Manage the commercial catalogue.
Custom pricing
Set per-customer commercial prices and images.
Retail orders
View retail orders and mark them fulfilled.
Commercial orders
View commercial orders, mark paid and fulfilled.
Commercial account requests
Review and approve commercial account requests.
Create commercial account
Invite businesses by email to set up a commercial account.
Users
Manage roles and commercial access.
How it works
From idea to live, with zero risk
You see exactly what you are getting before you spend anything.
Free prototype
Orderly builds a working, custom-branded version of your web app — free, with no commitment. It shows the approach and core flows; it is not a finished production build.
See it your way
Walk through it in person around Sydney, or over Zoom anywhere in Australia. Like the direction? Scope and pricing are finalised next. Don't? Walk away, no charge.
Launch in your accounts
Hosting, payments and key services are set up in your name, then Orderly deploys and manages the app for you.
Who it's for
Built for how Australian businesses sell
Orderly suits businesses that need more than a simple online shop: admin controls, wholesale rules, payments, GST and customer-specific ordering.
Wholesalers & distributors
Give trade customers their own pricing, payment terms and order history.
Manufacturers & producers
Take repeat reorders from retailers without the phone tag.
Food & beverage suppliers
Serve cafes, restaurants and offices with on-account terms.
Retail + trade businesses
Run public shopping and commercial account ordering from one site.
Cafes, roasters & specialty
A retail shop plus account ordering for venues, offices or retailers.
Anyone selling wholesale and retail
If you sell to both consumers and businesses, this fits.
Pricing
Custom app build
approx.$2,500one-off
A custom-branded ordering web application for a typical build. Subject to change with complexity.
- Custom-branded site built for your business
- Stripe payments, GST and AUD built in
- Retail and commercial shop routes
- Admin back office for products, users and orders
- All accounts created in your name
- Managed deployment, with handover available if needed
Managed care
approx.$50/month optional
Prefer to hand off the upkeep? Add ongoing care whenever you like.
- Updates and maintenance
- Monitoring and backups
- Hosting managed for you
- Priority support and small tweaks
- Cancel any time
Pricing is an estimate and may change with scope. Third-party usage such as Stripe transaction fees and hosting is billed to you directly, and is typically free or minimal at small-business volumes.
FAQ
Frequently asked questions
- Is this locked into your platform?
- No. Hosting, payments, database and key services are set up in your name where practical. Orderly can manage the codebase, deployment and maintenance for you, with handover available if needed.
- Is the free prototype really free?
- Yes. Orderly builds a working, custom-branded version of your web app before you pay anything — so you can see the approach and core flows. It is a starting version, not a finished production build. If it is not right for you, walk away with no charge and no obligation.
- What does it cost?
- Builds are expected to be about $2,500 one-off, with an optional ~$50/month managed-care plan for ongoing updates, monitoring, backups and support. Final pricing can change depending on catalogue size, admin complexity and other specific requirements.
- Are there ongoing fees?
- Only if you choose the optional ~$50/month managed-care plan. Third-party usage such as Stripe transaction fees and hosting is billed to you directly and is usually free or minimal at small-business volumes.
- Can I use my own branding?
- Absolutely. Every site is custom-built around your brand, colours, catalogue and workflow.
- Is it built for Australian businesses?
- Yes. Pricing is in AUD with per-product GST controls, Stripe payments, and on-account terms for your trade customers. Stripe sync also helps keep products and sales aligned with your Stripe account.
- Can I see a demo first?
- Yes. In-person demos are available across Sydney, or an online Zoom demo anywhere in Australia. Call 0448 779 655 or send an enquiry to arrange one.
Get started
Get your free prototype
Share a bit about your business and Orderly will build a working, custom-branded prototype — free — so you can see the approach before committing. It is a starting version, not a finished product. Like the direction? The next step is scope and pricing. If not, no charge and no obligation.
- Call or text
- 0448 779 655
Demos your way
In-person demos across Sydney. Online Zoom demos Australia-wide.